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Jesse James of West Coast Choppers and S&S Cycle Team Up

Jesse James has agreed to an exclusive collaboration, marketing, and endorsement agreement with S&S Cycle, Inc. of La Crosse, Wisconsin. James has been an avid customer of S&S Cycle throughout his involvement with the V-Twin motorcycle industry.

Jesse James, owner of West Coast Choppers said, "I have been riding S&S stroker motor bikes since I was 17 years old. West Coast Choppers have consistently been the fastest bikes around and I have S&S to thank for that. I am honored to work with a company that produces such quality products that are made in the USA."

"The past 50 years for S&S have been an extreme success for us in the traditional V-Twin market," said S&S president, Brett Smith. "This collaborative agreement with Jesse is geared toward focusing on strategic growth opportunities for S&S as we move into the next 50 years." Smith went on to say, "With our recent acquisition of Flathead Power, we will continue to focus on our core market of traditional V-Twin Proven Performance. Jesse's enthusiasm for classic V-Twin performance was the genesis for this agreement, yet this collaboration will allow us to expand our efforts into the mainstream motorcycle market as a whole-particularly with our 50-state compliant X-Wedge engine. I am looking forward to seeing what Jesse comes up with for that engine."

James and S&S will also collaborate on a new apparel line expected to be released later in 2008 designed to offer the independent dealers a quality apparel alternative for their V-Twin customers. This new apparel release will be done in conjunction with the highly anticipated S&S consumer reintroduction of the Flathead Power line of products at Sturgis, SD in August.

Jesse James started West Coast Choppers in the late 1980's in the corner of his mom's garage. From there he hand-hammered his own designs and developed a reputation for making quality exhaust pipes, fenders, and gas tanks that caught everyone's attention, including motorcycle magazines and television networks. Based in his hometown of Long Beach, California, West Coast Choppers has grown into a 50-person, 18,000-square-foot shop of metal bending custom ingenuity. Learn more by going to

While not all details of the agreement were released, it includes continued exclusive use of S&S engines in all American V-Twin motorcycle builds by James and his world renowned custom motorcycle shop, West Coast Choppers. James also plans to build special construction motorcycles for S&S in support of their 50th Anniversary Celebration June 26-29 in La Crosse, WI featuring X-Wedge and Flathead Power branded S&S engines.

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