Vega Motorcycle Helmets; from husband and wife to a global brand...
Vega motorcycle helmets are a real success story. Starting off as basically a
husband and wife operation, they are now a major brand in the motorcycle helmet
The company,called Soaring Helmet corporation, sells its motorcycle helmets,
made in China, under the Vega brand. Soaring Helmet sales increased about 30
percent in 2001, to $10 million, and made a similar jump for 2002. The
company sells over 210,000 helmets a year, and is being
increasingly recognized as a major brand. In 2002, Vega made the move from
their current Kent warehouse to a facility in Tukwila . The company still
employs between 10 and 20 people in the area and another handful
in Ohio, where it operates a 35,000-square-foot distribution center.
...direct sales = lower helmet prices...
Vega helmets have taken a different approach to the market
than its competitors. Rather than import the helmets and sell container loads of
helmets to regional or national industry distributors, Vega helmets are sold directly to motorcycle stores around the
country. The company sells helmets that are made by Soaring Corp. Ltd, a Chinese
company. Despite the brand facing stiff competition from
other companies — Korean-based HJC and Shoei in particular, sales have
...from small beginnings...
Soaring Helmet got started in 1994 after Jeanne DeMund and Lou Xu invested
$100,000 of their own money. The company's first big marketing push was a direct
marketing mail campaign to more than 500 dealers around the country to get the
Vega motorcycle helmets brand "out there" in the market. About 10 percent of
those dealers responded, and Soaring Helmet had lift off. DeMund and Xu
continued marketing Vega motorcycle helmets direct to motorcycle shops when an
independent salesman in Michigan got wind of Soaring Helmet and contacted the
duo about becoming a distributor of Vega motorcycle helmets. Today,
Soaring Helmet counts more than 40 independent sales people around the country,
along with 1,200 motorcycle stores that sell its Vega helmets.
...too successful, with no time to ride...
While DeMund and Xu have made a small fortune selling motorcycle
helmets, they happily confess that the time pressure of running a well known
brand like Vega motorcycle helmets leaves them little or no time to take to the
road! So if you are considering starting your own business in the motorcycle
industry remember, you may end up with no time left for ridin!
The manufacturing of Vega motorcycle helmets is carried out by
Soaring Corp Ltd in China, at a site specialized in manufacturing diversified
safety helmets , ranging from civil helmets , military helmets , police
helmets and of course helmets used in motor and auto racing ,
including the Vega motorcycle helmet brand. As a leading manufacturer in the
industry , they have an annual output of 300,000 fiber-glass reinforced helmet ,
over 95% of which are exported to the market in Europe , America , South America
, Australian and Asian .
...state of the art manufacturing...
The factory is located in ChaoYang District of Beijing , China , where
it is s close to the Capital Airport , and about eighty miles to TianJin Xingang
Port . The company's facilities cover about 100,000 square feet , with a modern
workshop which covers about 35,000sguare feet. Definitely not a mom and pop set
up! The site has all the state-of-art testing facility and a strong QC and
R&D force. From 1990 Soaring Helmets have been certified under the
American DOT , SNELL approval , Australian Standard (AS) and European Standard
...good quality and low cost...
One thing that is very noticeable about Vega motorcycle helmets is the price
tag: they are almost always cheaper than comparable helmets! In fact, in my
opinion, this works against them a little bit; I personally am always a little
bit suspicious when something seems too good to be true. My research into the
companies behind the Vega motorcycle helmet brand has dispelled any concerns I
had about the products, and I hope they do the same for you!
Here are two excellent online retailers of Vega motorcycle helmets...
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Copyright Motorcycle parts accessories and
more, Michael Holmes 2004