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Harley Davidson goes on the sales offensive with a new sloganSave 25% off all closeouts at RideGear.com! Enter coupon code: 25CLOSEOUT at checkout.
The motorcycle company's new slogan, devised by
Minneapolis ad firm Carmichael Lynch, is: "So
screw it, let's ride." The catchy little ditty is quite a way away from
Harley-Davidson's past slogans, which stirred those feelings of the
American Dream like this one,
"It's not the destination, it's the journey." But the Milwaukee company wanted to send an rousing
message in these less than favourable economic times. "Harley riders
have always had an optimistic view of the future," spokesman Paul James
said. "We're thumbing our noses at the hand-wringing in the public
dialogue." Carmichael Lynch has since tried to distance itself a little
from the ad, saying it had to defer to Harley-Davidson. The new ad, titled "We don't do fear," is being run in
publications such as USA Today, Sports Illustrated, Military Times and
NASCAR Scene. If the ad seems to be a little bit agressive, itcould be
because Harley-Davidson is suffering the same economic roller coaster
as many of its consumers. Harley sales were down nearly 13 percent in
its most recent quarter as motorcycle buyers stopped buying... er...
motorcycles Heres the place to check it out. Whats your opinion?
http://www.harley-davidson.com/
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Harley-Davidson thinks America
is on the edge of a psychjological abyss over the state of the economy,
so it has decided to do all US citizens everywhere a favor,
and give them all something else to focus on.