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BMW Motorcycles announces new leadership in the US

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In an industry facing sluggish motorcycle sales, BMW Motorrad USA came into 2008 with January sales down 11.6% compared to the same month last year.

A spokesperson for the German manufacturer announced BMW Motorrad USA will be led by Pieter de Waal from April 1. Waal replaces Arturo Pineiro, who took the position of President of BMW, Central and South America.

Mr. de Waal, has been with BMW Group since 1994. He currently heads up the Global Sales and Marketing for BMW Motorrad in Munich. before that he worked for BMW Group in Great Britain and South Africa as General Manager of BMW Motorrad and Technical Director of BMW Motorsport.

The United States is traditionally BMW's third largest sales market in 2007, with higher sales only in Germany and Italy.

BMW sold 102,467 motorcycles worldwide last year, up 2.4 percent from sales of 100,064 units in 2006. BMW says it sold 21,504 motorcycles in Germany, 14,424 units in Italy, 12,094 units in the U.S. and 10,382 units in Spain.

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